Tourism Industry News
Greetings from IOTD!
April has come and gone and like past years was accompanied by a whirlwind of activity. We put the final touches on our Spring/Summer marketing campaign creative, hosted another successful Media Marketplace, received some exciting sport tourism news and have nearly completed the planning and coordination of our Visit Indiana Week series of events and MegaFams coming up.
If you recall, last month we launched the digital portion of our Spring/Summer campaign. Now, in just a few short days, we'll be rolling out the TV, radio and billboard portions. You can preview the campaign creative by clicking HERE. The creative will appear in Chicago, Cincinnati, Louisville, St. Louis and Indianapolis during the next few months on a schedule that concludes at the end of August.
We had a record number of media join us for our annual Media Marketplace at the Indiana State Fairgrounds. Folks from 57 different media outlets attended and got a glimpse of more than 30 Indiana destinations and attractions. Our industry truly shined! The media loved it, and both Lt. Governor Suzanne Crouch and our visiting international guests from Jiangsu Province in China came away duly impressed. For all of you who took part, please accept my special thanks for your contribution. We have a link to photos HERE.
I was particularly pleased to see our Jiangsu guests enjoying themselves. China is a viable international tourism market for us to develop and a key component of our burgeoning international strategy. Coincidentally, Carol Sergi attended a China readiness seminar in Chicago on the same day as Media Marketplace. Her takeaways only reinforced our belief in China's viability. You can see Carol’s notes HERE.
Some exciting sport tourism news was announced last week. Eight Sports Indiana members were awarded 41 NCAA championship or regional events at the Division I, II and III level in cross country, basketball, fencing, golf, rowing, soccer, swimming and diving, and track and field. The events will be staged from 2017-18 through 2021-22. I'm elated by the good work being done by our Sports Indiana partners and you can view a listing of the championships that will be hosted in the Hoosier state HERE. I would be remiss if I didn't also acknowledge the recent media event hosted by French Lick Resort to announce the LPGA Senior Championship in July at the Pete Dye Course. It was a fabulous event attended by more than 50 golf media from around the world.
May is shaping up to be another busy month for the IOTD staff. Visit Indiana Week (#H2GVisitIndianaWeek) is May 7-13. Thanks to our partners at the Department of Natural Resources (DNR), there will be free admission to all state parks on May 7. Then on May 8-11, we are staging a first-of-its-kind road trip through Indiana with our friends at Midwest Living magazine. Dubbed "The Indiana Road Rally Presented by Midwest Living," it's been designed so that anyone who has a desire can join in along the route. We'll be traveling to destinations and attractions in Clark, Floyd, Harrison, Hamilton and Allen Counties. For more information about the Indiana Road Rally, click HERE.
A few days after the Road Rally ends, you might see a couple of tour buses rolling through Indiana. Two concurrent MegaFams are taking place on May 15-16. IOTD and its partners, are hosting travel agents from the UK and Ireland. Now in their fifth year, these BrandUSA MegaFam tours, have become coveted experiences among international travel agents and the heartland tours are among the most sought after. At the conclusion of the tours, the agents will meet in Chicago to share experiences and compare notes. It's a feather in our collective cap to be hosting two Indiana MegaFams.
I wanted to conclude by sharing some words expressed to us by a travel writer from New York who visited our state a few weeks back. He said, “We fell in love with your great state and enjoyed all the destinations and festivities. You may see us back sooner than you think.” It's always nice to receive that kind of endorsement, and I feel like we’re hearing it with more and more frequency.
To all our partners who have played a role in the planning an execution of the many projects we’ve initiated to drive awareness of Indiana’s destination qualities and increase visits, please accept my heartfelt thanks. And, as always, if IOTD can be of assistance to you in any way, please do not hesitate to call on us. We're always happy to help. #H2GIndiana.