Tourism Industry News
Greetings from IOTD!
We’ve had some spring in our step during the month of March at the state tourism office as we prepare to launch our annual spring/summer marketing campaign. On April 2, digital, TV and radio advertising will begin. The following week, outdoor signage will be in place. Our target markets are: Chicago, St. Louis, Louisville and Indianapolis. New this year is a social influencer campaign, which will begin in July, and Katie Stam Irk will have a series of new video blogs, too. We are eager to launch the campaign and track the results. We anticipate another great summer for Indiana tourism.
We continue to plan Visit Indiana Week, which will take place May 6-12. Each day of the week will feature a different promotional theme to get Hoosiers and visitors out on our roadways and into your communities. We appreciate how many of you are participating with us. We want to showcase all that the Indiana allied travel, tourism and hospitality industry has to offer. We have a dedicated PR and marketing strategy for this free campaign, which coincides with National Travel and Tourism Week.
We had a record number of Indiana destinations and attractions at this year’s Media Marketplace at the Indiana State Fairgrounds. Travel writers from 52 different media outlets and 6 different states attended. Many were new to the event. One exhibitor said, “I thought the quality of the writers was excellent this year.” For those destinations and attractions who participated and to the workshop panelists, please accept my sincere thanks.
Lt. Governor Suzanne Crouch welcomed nearly 200 attendees to the 2018 Indiana Tourism Association conference in Jeffersonville earlier this month. In her remarks, Lt. Governor Crouch talked about the importance of place making and the role that quality of life plays in creating thriving communities and great destinations. She expressed her gratitude to the industry for the good work they do to promote Indiana and closed by expressing her focus on taking our state to the Next Level.
At the March Indiana Tourism Council meeting, $470,000 in Destination Developments Grants were awarded. The Indiana Railway Museum, Inc. in French Lick was awarded $250,000 to restore two historic first class passenger rail cars and expand its excursion program. The City of Jeffersonville was awarded $220,000 for the development of its Arts and Cultural District. The money will in part be used to create a home and workspace for artists, makers, historians, and inventors.
The Indiana Bicycle Task Force created its third subcommittee during the last task force meeting. This committee will look at trail corridors as a way to develop actionable concepts to connect existing bicycle trails throughout Indiana. Also, the subcommittee will seek a way for coordination and involvement from the key trail partners.
As we head into April, we anticipate another busy month of activity. Thanks for all you do to promote tourism in Indiana and please do not hesitate to call on us if we can assist you in any way.