Tourism Industry News
Greetings from IOTD!
It’s hard to believe that January has come and gone. Time is flying by! Here at IOTD we are busy planning for an exciting year ahead. Many of our team members have been on the road of late attending consumer and trade shows to promote Indiana destinations. We are committed to building relationships with the travel media and group tour operators, so a great deal of our time in January was spent connecting with planners, publications, editors and writers.
It's worth repeating that in 2017 we had over 500 media hits across print, online, radio and TV. In 2018, our goal is to exceed that total by 15%. I recently returned from TravMedia’s International Media Marketplace in New York City, where more than 200 journalists were on hand so I think we're off to a good start. I made connections with dozens of them from all over the country. I'm optimistic that our own media marketplace on March 14 (and you) will be the beneficiary of this effort. I very much want it to exceed expectations. Many of these writers and others have been invited to attend our media marketplace. We've also invited writers from the Midwest Travel Journalist Association and the Midwest Travel Bloggers group. We have commitments from 50 writers from six different states thus far, including Indiana! We hope you are making plans to be there, too. The deadline to sign up for IOTD’s Media Marketplace is February 28th. After the marketplace closes, we will have a special workshop called, “How to work with travel writers”. As a registered exhibitor, you will get to ask these veteran writers about pitches, what gets published, editorial calendars and more!
Thousands of consumers attend the Chicago Travel and Adventure Show every year and next month Amy Howell, Director of Communications and Media Relations, will be there, too! Eighty-nine percent of the attendees are interested in booking domestic vacations so our proximity to Chicago makes us a perfect option to consider. We will be promoting all the wonderful destinations that Indiana has to offer. Hundreds of travel writers from across the country go to the show. We will be making more media pitches on behalf of the tourism and hospitality industry of Indiana than we do at any other single show we attend.
Noelle Szydlyk, Director of Planning and Development for Outdoor Recreation and Sport Tourism attended the Columbus Golf Show in Columbus, Ohio January 16-18. The golf show activation centered on promotion of the new and improved www.visitindianagolf.com and the reboot of the Pete Dye Golf Trail. Traffic at the show was great. Noelle was able to reintroduce many people from nearby Central Ohio to golf as a travel option in Indiana as well as share about the wonderful courses that make up the Pete Dye Golf Trail. Three winners were selected from a daily drawing for free rounds of golf at three different Pete Dye Golf Trail courses. Those winners will be notified this week. Noelle will join John Martin from the Indiana Golf Guide at the Chicago Golf Show in late February.
Thank you to all of our partners who traveled to Charlotte, North Carolina for the American Bus Association Marketplace. Indiana again had a strong showing and our partners shined. All told, our delegation hosted hundreds of individual appointments with group tour operators and many, many more were welcomed to our booth. Next year’s ABA Marketplace will take place in Louisville, Kentucky and we look forward to being a part of it.
As always, thank you for the work you do for our industry. If there is anything that I or our team at the Office of Tourism Development can do to assist you, please do not hesitate to call on us. #H2GIndiana.