News & Resources for the Indiana Tourism Industry

Tourism Industry News

Tourism partners,

As Lieutenant Governor of this great state, it is truly an honor to oversee the Indiana Office of Tourism Development and to work with the dedicated professionals of our allied travel, tourism and hospitality industry.

A recent travel industry report uses the following equation: Travel marketing and promotion creates demand, which brings visitor dollars, equaling job creation and increased tax revenue. Indiana’s tourism industry is a perfect example of this! 

Tourism supports more than 200,000 Hoosier jobs statewide, contributes over $11 billion to Indiana’s economy, and in 2015, welcomed 77 million visitors. It was a record year for tourism in Indiana. In 2016, IOTD completed successful initiatives like the Bicentennial Torch Relay, their Visit Indiana Campaign and acquired Film Indiana.

Thanks to the proven successes and innovative initiatives of Mark Newman, his team at IOTD, and our partners throughout the state, I can confidently proclaim that, in 2017, we will take tourism to the Next Level!  

As I travel across Indiana this year, I look forward to exploring more of our state’s destinations and attractions, and the opportunity to meet both the Hoosiers they employ and support, and the visitors they educate and entertain.



Suzanne Crouch

Lt. Governor