Tourism Industry News
Greetings from IOTD!
The last of the leaves are falling. There’s a crispness in the air and soon winter will be here. IOTD’s nine-week Fall marketing campaign has come to a close and by all accounts it was a success. The campaign was exclusively online targeting Indiana residents and neighboring markets around the perimeter of the state. Year over year click through rates improved 75% on VisitIndiana.com/Fall, time spent on the site increased 36%, and our video blogs featuring Hoosier native and Miss America 2009, Katie Stam Irk, were viewed in their entirety nearly 10,000 times during the campaign. On social media, we garnered over 2.8 million impressions via Facebook, Twitter and Instagram during the campaign period, a 44.6% increase over the same period in 2016. On Instagram, we celebrated our best month ever in terms of impressions. One of the contributing factors was our 12 Days of Giveaways promotion. This promotion generated 113,204 impressions, more than 6,000 engagements and 2,600 entries. Thank you to all those partners who participated and donated prize packages!
The people have spoken and Hoosiers have selected their Best of Indiana in three categories. The West Side Nut Club Fall Festival was voted Best Fall Festival, the Lincoln Boyhood National Memorial received the most votes for Best Historic Destination and Nick’s Kitchen, home of the original breaded pork tenderloin sandwich in Huntington, was voted Best Tenderloin. Congratulations and thank you to the dozens of nominees and the tens of thousands of voters who participated!
The Indiana Bicentennial Torch Relay won a statewide award. The Indiana Historical Society (IHS) recognized the Torch Relay in their Outstanding Bicentennial Collaborative Project category. IOTD received the award at IHS's annual Founders Day Dinner.
The nation’s foremost agritourism convention is coming to Indiana in 2019! IOTD, the Indiana State Department of Agriculture (ISDA), and Hamilton County Tourism are partnering to bring the 2019 North American Farmers’ Direct Marketing Association, Inc. (NAFDMA) conference to Noblesville. The convention will take place February 1-7, 2019, and will consist of educational sessions, workshops, a business exchange and farm tours around the state. Agritourism operators attend NAFDMA’s convention to get critical tools, tips and information to help them better market and grow their businesses. The NAFDMA membership is comprised of u-pick fruit and vegetable farms, wineries, farmer’s markets, destination dairies, tree farms and the like.
Fair Oaks Farms, the nation’s largest agritourism destination, is getting bigger. I was honored to attend the ground breaking of the 99-room Fairfield Inn and Suites going up right next door to The Farmhouse restaurant. The exterior of the hotel has been designed with a number of barn-style features. The interior will boast 31 suites, including eight silo suites.
I hope you have a chance to stop by and see the Indiana Tourism holiday tree at the Indiana Historical Society Festival of Trees. This year we are celebrating craft beer and winemaking in our state, both key components of our culinary and agritourism strategy. Our newly updated Wine, Beer and Spirits Guide is also available next to our tree. And don’t forget to vote for your favorite tree when you visit IHS! You have until Jan. 26th.
The Lt. Governor and I had the opportunity to visit the Pigasus Pictures sound stage of Ms. White Light in Bloomington. We walked away impressed with the work this company is doing to elevate film making in Indiana.
The next edition of the IOTD Educational Webinar Series is "Destination Security: Preparing for the Unexpected", hosted by the Indiana Department of Homeland Security is on December 5, 2017 at 11 a.m. You can register here.
As always, if IOTD can be of assistance in any way, I hope you will not hesitate to call on us.
Have a happy and safe holiday season!