Honest-to-Goodness Economic Benefit
- It takes only 326 visitors to support one new job in Indiana.
- Every 359 Indiana visitors generate enough state and local taxes to pay for one Indiana public school student.
- Having grown 5.9%, the tourism industry was the largest service industry in the Indiana economy in 2016.
- Each Indiana visitor spent an average of $154 locally on transportation, hotel, food and beverage, shopping and entertainment.
- Each visitor generated roughly $38 in tax receipts, $21 of which went to state and local authorities.
- If visitors stopped coming to Indiana, each of its 2.5 million households would have to pay an additional $635 in state & local taxes in order to maintain current levels of tax receipts.
- Indiana was able to retain about 89¢ of every $1 spent by visitors.
2016 Economic Impact of Tourism in Indiana
Indiana destinations welcomed a record 79 million visitors (A 1.7% increase over the previous year.)
Leisure travelers were 82% of the total visitors, increasing day tripper visitors by 2.1% and overnight visits by 2.7%.
Visitors spent a record $12.2 billion in Indiana, an 6.1% increase YoY. $3.4 billion in food & drink, $2.7 billion in shopping, $2.2 billion in entertainment and recreation, $2 billion in lodging, $2 billion in transportation, < $1 billion in other areas
Tourism directly employs 186,400 Hoosiers and supports 242,000 jobs statewide, a 5.9% growth YoY
89¢ of every $1 spent by visitors stays in Indiana. This contributes $10.9 billion to Indiana’s Gross Domestic Product.
Tourism saves Hoosiers money by saving an average of $635 in state and local taxes per household