News & Resources for the Indiana Tourism Industry

Industry Research

Economic Impact of Tourism in Indiana (2016, Rockport Analytics)
Indiana tourism had another strong year in 2015.  Read this report to see the positive impact tourism has on the state.

Economic Impact of Tourism in Indiana Infographic (2016)
This infographic highlights the results of the 2015 economic impact of tourism.  For the full report on findings, please see 'Economic Impact of Tourism in Indiana (2016, Rockport Analytics)' above.

Economic Impact of Tourism in Indiana (2015, Rockport Analytics)

Indiana tourism had another strong year in 2014.  Read this report to see the positive impact tourism has on the state.

Economic Impact of Tourism in Indiana Infographic (2015)
This infographic highlights the results of the 2014 economic impact of tourism. For the full report on findings, please see 'Economic Impact of Tourism in Indiana (2015, Rockport Analytics)' above.

Economic Impact of Tourism in Indiana (2014, Rockport Analytics)
The Indiana tourism industry enhances the quality of life and economic vitality of our communities. Read this 2013 report to find out how.

Economic Impact of Tourism in Indiana Infographic (2014)
This infographic highlights the results of the 2013 economic impact of tourism. For the full report on findings, please see 'Economic Impact of Tourism in Indiana (2014, Rockport Analytics)' above.

Economic Impact of Tourism in Indiana (2013, Rockport Analytics)
Did you know that it takes only 382 visitors to support one new job in Indiana? How about that tourism is the 6th largest industry in Indiana? Read this report for a more in depth look on how tourism impacted Indiana in 2012. 

Economic Impact of Tourism in Indiana Infographic (2013)
This infographic pulls 2012 economic impact statistics into an easy-to-view format. For the full report of findings, please see 'Economic Impact of Tourism in Indiana (2013, Rockport Analytics)' above.

Travel Shopping in Today's Economy (2009, Google & Compete)
This 2009 study focuses on the shift in consumer travel planning habits and how this affects travel marketers.

VisitIndiana.com Conversion Study (2008, TNS)
This study correlates the VisitIndiana.com website directly with its effect on the Indiana tourism industry, unlocking multiple correlations between the medium and those who decide to visit. 

IOTD Ad Effectiveness (2007, SMARI)
This ad effectiveness study was done after the 'Restart Your Engines' campaign had been in the market for over a year. The full study shows the growth of awareness along with the effects that awareness had on consumers.

Indiana Product Development (2006, SMARI)
Research that helped to develop a tourism package for the state. 

Indiana Visitor Profile (2006, D.K. Shifflet)
A breakdown of the average visitor to Indiana as of 2006, including demographics and suggested market segmentation.

IOTD Ad Effectiveness (2006, SMARI)
With the 2006 launch of 'Restart Your Engines' came a new ad intiative. Find out how effective the campaign was. This research reaches beyond the Indiana borders and also gathers responses from markets including Cinicinnati, Grand Rapids, Chicago and Champaign.

Conversions and Publications Research (2006, SMARI)
Measuring the effectiveness of travel guides and materials put out annually helps to hone in on who is using them and for what.

Economic Impact of Travel & Toruism in Indiana (2006, D.K.  Shifflet)
This research examines the impact of travelers and pieces together what the state of Indiana was able to do because of the travel industry.

Economic Impact of Travel & Tourism in Indiana Appendix - County-Level Rankings (2006, D.K.  Shifflet)
This report breaks out the different Indiana counties to show the strenghs and weaknesses of certain travel destinations.

Travel & Tourism in Indiana (2004, D.K.  Shifflet)
This report covers the external changes in society that affect the tourism industry as a whole.

Destination Indiana: 2006 Strategic Plan
This is the first strategic plan implemented after the Indiana Office of Tourism Development became a stand-alone agency.

IOTD Ad Effectiveness (2005, SMARI)
This study was conducted to assess the current state of advertising effectiveness to prepare for a rebranding.