News & Resources for the Indiana Tourism Industry

Key Travel Indicators

Industry Barometer

Indiana continues to perform strongly, with good numbers for both Indianapolis Airport and statewide hotel performance, despite some headwinds. Gas prices ticked up after the season’s hurricanes and leading indicators of the economy are anemic. Nevertheless – actual economic performance in the US has been strong and that is good news for continued optimism about tourism performance. 

After a warm end to summer, temperatures are finally starting to cool. Make sure you get out and experience Fall in Indiana. Enjoy!

All the best,

Dr. Jonathon Day
Purdue Hospitality and Tourism Research Center

Industry Sentiment As of September 2016

  • Right Now

    better
  • Next Quarter

    better
  • Upcoming 12 Months

    better

Economic Indicators

INDIANA LEADING
ECONOMIC INDICATORS

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August 2017
-0.57

GAS PRICES
(Avg. price per gallon)

gas pump with dollar sign

September 2016 $2.24

September 2017 $2.57

15% INCREASE

Industry Sectors

HOTELS

icon of person lying in bed

Occupancy Rate

September 2016: 66.1%

September 2017: 68.1%

2% INCREASE

Revenue per Available Room (RevPAR)

September 2016: $65.15

September 2017: $71.51

9.8% INCREASE

AIR TRAFFIC

icon of airplane flying over control tower

Domestic Passengers

August 2016: 660,788

August 2017: 706,892

7.0% Increase

International Passengers

July 2016: 5,803

July 2017: 6,722

15.8% INCREASE

Market Intelligence and Insights

A selection of recent marketing intelligence from around the industry…

The August Travel Trends Index from US Travel Association shows strong continued growth in domestic travel in the coming months. Click here for the details.

The first of the trends articles for 2018 are starting to come out. Adweek identifies the “Instagram effect, online video, curated personalized trips, homes away from home and authentically local feel” as the top 5 trends today. For more details – click here

Want to learn more about how Instagram is changing travel marketing? Click here

Content marketing  has become an important part of the promotions mix for many businesses. If you are interested in how to measure content marketing – check out this article.  

 

Sources

Data collected by Purdue Tourism & Hospitality Research Center

About the Data

This information is compiled from several sources.

Learn More