Key Travel Indicators
Summer is in full swing and our industry is enjoying its busiest season of the year. Confidence remains high and the economy continues to perform strongly – suggesting that this will be a good season for the industry. Certainly, the general economic strength seems to be overcoming any drag caused by rising oil prices. Looking at this month’s numbers – it is great to see Indianapolis International Airport posting such strong passenger numbers.
Summer is a great time to explore Indiana – and it will be over before we know it. Make sure you take some time to get out and enjoy what the state has to offer!
Safe travels and Enjoy!
Dr. Jonathon Day
Purdue Hospitality and Tourism Research Center
Industry Sentiment As of Spring 2018 (March-May)
Upcoming 12 Months
(Avg. price per gallon)
June 2017 $2.33
June 2018 $2.85
June 2017: 73.4%
June 2018: 70.8%
Revenue per Available Room (RevPAR)
June 2017: $74.75
June 2017: $73.00
June 2017: 833,823
June 2018: 857,413
June 2017: 9,754
June 2018: 23,363
Market Intelligence and Insights
A selection of recent marketing intelligence from around the industry…
The US Travel Leading Travel Index (LTI) continues to predict growth in domestic leisure travel in the US. Detail for the May report can be found here.
Travel prices are expected to rise in 2019 – due in part to rising oil prices – according to a new study from the Global Business Travel Association and Carlson Family Foundation. Details can be found here
On the radar. For some time we have been watching two of the internet’s largest companies – Google and Amazon – as they consider their travel strategies. This month, Skift came out with some analysis of Amazons possible role in the travel market. For a quick review of the article – click here.
Experiential travel is one of 9 trends phocuswire is watching this year. Other trends are the growth of mobile and increased use of market research and insights in developing and monitoring campaigns. For more detail – click here