News & Resources for the Indiana Tourism Industry

Key Travel Indicators

Industry Barometer

After a strong summer, indicators remain positive for the Fall travel season. The economy remains strong, and although gas prices have gone up, there is no evidence they are creating a drag on travel. Once again, Labor Day travel numbers were up again on last year with airlines reporting 3.5% growth.

Fall is a great time to travel in Indiana – with Harvest festivals, fruit picking and corn mazes. Make sure you take some time to enjoy!

Safe travels!

Dr. Jonathon Day
Purdue Hospitality and Tourism Research Center

Industry Sentiment As of Spring 2018 (March-May)

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Economic Indicators


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July 2018

(Avg. price per gallon)

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September 2017 $2.57

September 2018 $2.81

9.2% Increase

Industry Sectors


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Occupancy Rate

August 2017: 70.0%

August 2018: 68.1%


Revenue per Available Room (RevPAR)

August 2017: $71.28

August 2017: $70.77



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Domestic Passengers

June 2017: 833,823

June 2018: 857,413

2.8% Increase

International Passengers

June 2017: 9,754

June 2018: 23,363


Market Intelligence and Insights

A selection of recent marketing intelligence from around the industry…

The US travel market has recorded 103 months of growth. The US Travel Leading Travel Index (LTI) continues to predict growth in domestic leisure travel in the US. Detail for the July report can be found here.

Big news this month were changes announced at TripAdvisor. TripAdvisor is an important source of visitors for many tourism products. To catch up on the changes – click here

Google is an important player in the travel industry and AI – artificial intelligence – is one of the hottest topics in 2018. This article shows how Google is using AI to “make travel better” – click here

Interested in the current trends for American travelers. The State of the American Traveler report and this associated article is a great resource. 

The links between tourism and economic development have never been stronger. US Travel’s new report “Made in America: Travels Essential Contribution to Economic Development” provides great information for anyone involved in destination development. Click here for the Executive Summary 


Data collected by Purdue Tourism & Hospitality Research Center

About the Data

This information is compiled from several sources.

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