Key Travel Indicators
Indiana continues to perform strongly, with good numbers for both Indianapolis Airport and statewide hotel performance, despite some headwinds. Gas prices ticked up after the season’s hurricanes and leading indicators of the economy are anemic. Nevertheless – actual economic performance in the US has been strong and that is good news for continued optimism about tourism performance.
After a warm end to summer, temperatures are finally starting to cool. Make sure you get out and experience Fall in Indiana. Enjoy!
All the best,
Dr. Jonathon Day
Purdue Hospitality and Tourism Research Center
Industry Sentiment As of September 2016
Upcoming 12 Months
(Avg. price per gallon)
September 2016 $2.24
September 2017 $2.57
September 2016: 66.1%
September 2017: 68.1%
Revenue per Available Room (RevPAR)
September 2016: $65.15
September 2017: $71.51
August 2016: 660,788
August 2017: 706,892
July 2016: 5,803
July 2017: 6,722
Market Intelligence and Insights
A selection of recent marketing intelligence from around the industry…
The August Travel Trends Index from US Travel Association shows strong continued growth in domestic travel in the coming months. Click here for the details.
The first of the trends articles for 2018 are starting to come out. Adweek identifies the “Instagram effect, online video, curated personalized trips, homes away from home and authentically local feel” as the top 5 trends today. For more details – click here
Want to learn more about how Instagram is changing travel marketing? Click here
Content marketing has become an important part of the promotions mix for many businesses. If you are interested in how to measure content marketing – check out this article.