News & Resources for the Indiana Tourism Industry

Indiana Office of Tourism Development awards nearly $250,000 in grants to enhance local tourism efforts

The Indiana Office of Tourism Development (IOTD) has awarded nearly $250,000 in competitive grants to local entities for 24 projects that will enhance and expand the Indiana tourism industry. With support from the Indiana General Assembly and Lt. Governor Sue Ellspermann, IOTD developed these grant programs to boost initiatives that increase industry effectiveness, improve marketing and communications and facilitate cooperation among local entities.


"The organizations receiving these awards represent Indiana’s vibrant and diverse tourism industry,” said Lt. Governor Ellspermann. “With IOTD’s leadership and support, these projects will benefit local communities and contribute significantly to our robust tourism economy.”


Grant funding was awarded for two programs: (1) festival and event promotion and (2) marketing asset development.


The festival and event grants will assist with the promotion of events in Indiana that have a historical, cultural, artistic or culinary focus. To be eligible, an event must have been in existence for at least two years and have a pre-existing marketing budget equal to at least 10% of the event’s gross revenue. The maximum amount awarded from this program is $8,000. Recipients of the festival and event grant are:





Main Street Greensburg

Tenderloin Throwdown


Southwestern Indiana Regional Council on Aging (SWIRCA) & More

Brewfest Expanded Marketing Plan


Eiteljorg Museum of American Indians and Western Art

Indian Market and Festival


Cierra's Club

Fear Factory Haunted House


Swiss Wine Festival

Expanded Festival Advertising


Downtown Danville Partnership

Mayberry in the Midwest Festival


Noble County Convention & Visitors Bureau

2016 Kendallville Bluegrass Festival


Cardinal Stage Company

2016 Annual Holiday Show


Auburn Cord Duesenberg Festival

Auburn Auto Heritage Trail


Lotus Education & Arts Foundation

Lotus World Music and Arts Festival


Cumberland Goes to Market

Cumberland Goes to Market


Museum of Miniature Houses

Dollhouse and Miniature Show/Sale


North Adams Arts Council

Decatur Sculpture Tour


Conner Prairie Interactive History Park

2016 Curiosity Fair





The marketing assets grant program is designed to fund necessary products that increase awareness among leisure travelers and enhance the marketing effectiveness of the applicant. Grants are funded on a $1:$1 matching ratio, not to exceed $25,000. This program is dedicated to fostering collaboration and rewarded those proposals that demonstrated shared investment on the part of multiple partners in the public, private and non-profit sectors. This program does not fund paid advertising or media buys. The marketing asset grant recipients are:





Main Street Corydon

Wayfinding Signage



Indiana Foodways Alliance

Mobile Responsible Website and Tradeshow Participation


Brown County CVB

Mountain Biking Multimedia


Lawrence County Tourism

Destination Photography


Putnam County Convention & Visitors Bureau


Putnam County Website



Conner Prairie Interactive History Park

Education Video and Supplemental Materials for Heritage Breeds Program


Vincennes/Knox County Convention & Visitors Bureau


Wayfinding Signage



Visit Hendricks County

Interactive Guide, signage and expansion of Rural Routes to Main Street Cultural Trail


New Albany Historic Preservation Commission


Historic District Signage


Science Central

Digital Signage





“We are thrilled to engage in this level of support and collaboration with our tourism partners throughout the state,” said Mark Newman, Visit Indiana’s executive director. “It will be exciting to watch these terrific projects develop and expand as a result of the new grant dollars.”


Visit Indiana’s new grant programs are designed to encourage collaboration between cities, towns, counties, non-profit and private sector entities. More information on the grant programs can be found by clicking here.