News & Resources for the Indiana Tourism Industry

Visit Indiana’s The 20 IN 20 - Sweet Spots for your Sweet Tooth

INDIANAPOLIS (January 29, 2020) – One of the top holidays for giving candy is quickly approaching, Valentine’s Day. Saint Valentine’s Day wouldn’t be complete without chocolates, pies and sweets of any kind. Visit Indiana’s fourth The 20 IN 20 list features sweet shops, just in time for this holiday. All year, Visit Indiana will reveal 20 lists of 20 must see, must-do Indiana experiences, one at a time.

“Our Hoosier shops and businesses are the true heart of the Midwest and they play an important role in the big business of chocolate confectionary,” said Lt. Governor Suzanne Crouch. “Nearly $16 billion in chocolate confectionery products and over $11 billion in non-chocolate products are shipped by manufacturers each year across the United States.”

Many Indiana chocolatiers and candy makers have been around for decades delivering products across the state and for some, around the country.

“These family-owned businesses are expanding the footprint of Indiana by gaining national recognition,” said Misty Weisensteiner, director of Indiana Office of Tourism Development. “The accolades are quite impressive and help to put the Hoosier State on the map.”

DeBrand Fine Chocolates is based in Fort Wayne and has five retail shops, including one in Indianapolis. The company says it only uses the highest quality ingredients, from imported Belgian, Swiss and other chocolates to fresh local ingredients. DeBrand has been featured in USA Today, Oprah Magazine and Midwest Living.

Schimpff's Confectionery in Jeffersonville is one of the oldest, continuously operated, family-owned candy businesses in the United States. Visit before Valentine's Day and enjoy a fantastic display of sweet Valentine goodies including Schimpff's famous Cinnamon Red Hot Hearts. You can also watch them hand dip chocolate treats in the front window. Schimpff's Confectionery has gained national media attention on The Food Network, The History Channel/”Modern Marvels” and by Paula Deen.

See the entire list of sweet shops on our website. All 92 counties will be represented when all 400 must-see, must-do Indiana experiences are revealed this year.

When you visit a destination from any of the lists, post your photos on Instagram with #The20IN20 for a chance to win a giveaway. We will randomly draw 20 winners every other month. Winners will receive one of the following custom items: beanie cap, golf umbrella, beach towel or stadium blanket. Begin your decade with a true adventure in 2020 by completing at least 20 of our 400 must-see Indiana experiences! Find out more about The 20 IN 20 here.

Media kit: Logo, Sweet Shops, Website, Instagram

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