Key Travel Indicators
Industry Barometer
Summer is in full swing and the busiest travel season is upon us. Generally speaking, conditions look good. The results of our newest tourist industry sentiment study show the industry remains optimist for summer, fall and the year as a whole. Most other indicators remain positive as we head into the second half of the year.
All the very best for the remainder of the summer travel season - I look forward to seeing you out and about in Indiana this summer!
Safe travels!
Dr. Jonathon Day
Purdue Hospitality and Tourism Research Center
Industry Sentiment As of Summer 2019 (July-August)
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Right Now
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Next Quarter
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Upcoming 12 Months
Economic Indicators
INDIANA LEADING
ECONOMIC INDICATORS
May 2019
0.37
GAS PRICES
(Avg. price per gallon)
June 2018 $2.85
June 2019 $2.67
Industry Sectors
HOTELS
Occupancy Rate
June 2018: 70.7%
June 2019: 69.0%
Revenue per Available Room (RevPAR)
June 2018: $72.813
June 2019: $71.58
AIR TRAFFIC
Domestic Passengers
May 2018: 827,587
May 2019: 862,646
International Passengers
May 2018: 10,141
May 2019: 10,890
Market Intelligence and Insights
A selection of recent marketing intelligence from around the industry…
New Portrait of American Travelers shows trends in domestic travelers including a growing Fly /Drive market and greater concerns around conscientious consumerism. For more details – click here
Destination Analyst’s State of the American traveler provides useful information on travel spending and other characteristics of US travel. For the complete PDF summary – click here
Keeping track of changes in social media can be a full-time job. This article summarizes recent changes from Facebook, Instagram and Twitter. Click here
One of the things tourism marketers have been watching is the role Google and Amazon will play in tourism. Both have made significant impacts already and more is anticipated. For an update on what industry watchers are expecting – click here