Key Travel Indicators
The impact the coronavirus shutdown on the tourism and hospitality industry across the globe has been unprecedented. United States air travelers are down by 95% according to TSA figures and hotel occupancy dropped 59% in March, the first month of the shutdown. While Indiana’s occupancy rate for March was not as bad as the country as a whole, March and April were brutal for most tourism and hospitality businesses. Of course, this is not news and my thoughts and prayers are with every tourism and hospitality business in these difficult days.
Our industry is rallying together, and there are many resources available for businesses planning for the future, as they ride out these difficult days. A great place to start is the IOTD Covid-19 Resource page. In the meantime, as we await the governor’s recommendations for re-opening the state, let’s remember – staying at home today means traveling tomorrow.
Be well and safe travels!
Dr. Jonathon Day
Purdue Hospitality and Tourism Research Center
Industry Sentiment As of Summer 2019 (July-August)
Upcoming 12 Months
(Avg. price per gallon)
April 2019 $2.76
April 2020 $1.60
March 2019: 61.5%
March 2020: 36.3%
Revenue per Available Room (RevPAR)
March 2019: $61.78
March 2020: $31.52
February 2019: 638,664
February 2020: 694,485
February 2019: 11,414
February 2020: 13,878
Market Intelligence and Insights
A selection of recent marketing intelligence from around the industry…
The Indiana Office of Tourism Development has identified a wide variety of resources for tourism businesses during the Covid19 shutdown. Get the resources here.
Several Market Research companies are tracking consumer responses to the pandemic. Resources include: