Key Travel Indicators
Industry Barometer
The challenges of 2020 have continued throughout summer with gradual improvements in our broad indicators. Some sectors of tourism have rebounded quicker than others, for instance parks and outdoor venues are appealing to people looking for escape, whereas plane travel has been slow to rebound. The best available market intelligence says that we are benefiting from visitors and travelers that are doing more local trips. Still – it seems likely that the recovery will continue at a slow pace.
Fall is beautiful in Indiana. As we head into the season, I encourage you to get out and enjoy the great Indiana experiences. It’ll do you good – and support our industry.
Be Well and Safe Travels,
Dr. Jonathon Day
Purdue Hospitality and Tourism Research Center
Industry Sentiment As of Summer 2019 (July-August)
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Right Now
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Upcoming 12 Months
Economic Indicators
INDIANA LEADING
ECONOMIC INDICATORS
August 2020
Not Available
GAS PRICES
(Avg. price per gallon)
August 2019 $2.54
August 2020 $2.10
Industry Sectors
HOTELS
Occupancy Rate
August 2019: 67.4%
August 2020: 47.6%
Revenue per Available Room (RevPAR)
August 2019: $69.45
August 2020: $39.75
AIR TRAFFIC
Domestic Passengers
August 2020: 758,980
August 2020: 276,165
International Passengers
August 2019: 18,078
August 2020: 0
Market Intelligence and Insights
A selection of recent marketing intelligence from around the industry…
The Indiana Destination Development Corporation has identified a wide variety of resources for tourism businesses during the COVID-19 shutdown. Get the resources here
Keeping up to date on market trends is important. Several Market Research companies are tracking consumer responses to the pandemic. Resources include:
Destination Analysts
MMGY Global
Longwoods International (Wave 21)
There is a growing set of reports that are talking about the growth of travel demand. They include:
Transforming Travelers Study from Ketchum
McKinsey & Co
Skyscanner