News & Resources for the Indiana Tourism Industry

Key Travel Indicators

Industry Barometer

The challenges of 2020 have continued throughout summer with gradual improvements in our broad indicators. Some sectors of tourism have rebounded quicker than others, for instance parks and outdoor venues are appealing to people looking for escape, whereas plane travel has been slow to rebound. The best available market intelligence says that we are benefiting from visitors and travelers that are doing more local trips. Still – it seems likely that the recovery will continue at a slow pace.

Fall is beautiful in Indiana. As we head into the season, I encourage you to get out and enjoy the great Indiana experiences. It’ll do you good – and support our industry.

Be Well and Safe Travels,

Dr. Jonathon Day
Purdue Hospitality and Tourism Research Center

Industry Sentiment As of Summer 2019 (July-August)

  • Right Now

    better
  • Next Quarter

    better
  • Upcoming 12 Months

    better

Economic Indicators

INDIANA LEADING
ECONOMIC INDICATORS

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August 2020
Not Available

GAS PRICES
(Avg. price per gallon)

gas pump with dollar sign

August 2019 $2.54

August ​2020 $2.10

-17% Decrease

Industry Sectors

HOTELS

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Occupancy Rate

August 2019: 67.4%

August 2020: 47.6%

-19.8% DECREASE

Revenue per Available Room (RevPAR)

August 2019: $69.45

August 2020: $39.75

-42.8% DECREASE

AIR TRAFFIC

icon of airplane flying over control tower

Domestic Passengers

August 2020: 758,980

August 2020: 276,165

-63.8% DECREASE

International Passengers

August 2019: 18,078

August 2020: 0

-100% DECREASE

Market Intelligence and Insights

A selection of recent marketing intelligence from around the industry…

The Indiana Destination Development Corporation has identified a wide variety of resources for tourism businesses during the COVID-19 shutdown. Get the resources here

Keeping up to date on market trends is important. Several Market Research companies are tracking consumer responses to the pandemic. Resources include:
Destination Analysts
MMGY Global
Longwoods International (Wave 21)  

There is a growing set of reports that are talking about the growth of travel demand. They include:
Transforming Travelers Study from Ketchum
McKinsey & Co
Skyscanner

Sources

Data collected by Purdue Tourism & Hospitality Research Center

About the Data

This information is compiled from several sources.

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