Key Travel Indicators
Industry Barometer
As we shake off the last vestiges of winter, Indiana’s tourism outlook continues to look bright. The economy is strong, forward indicators are positive and hotel and airport performance is positive.
As the weather warms, I hope that you’ll take some time to enjoy Indiana in springtime.
Safe travels!
Dr. Jonathon Day
Purdue Hospitality and Tourism Research Center
Industry Sentiment As of Spring 2018 (March-May)
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Right Now
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Next Quarter
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Upcoming 12 Months
Economic Indicators
INDIANA LEADING
ECONOMIC INDICATORS
December 2018
1.42
GAS PRICES
(Avg. price per gallon)
March 2018 $2.57
March 2019 $2.49
Industry Sectors
HOTELS
Occupancy Rate
February 2018: 53.8%
February 2019: 54.6%
Revenue per Available Room (RevPAR)
February 2018: $51.90
February 2019: $54.07
AIR TRAFFIC
Domestic Passengers
January 2018: 650,326
January 2019: 641,616
International Passengers
January 2018: 4,374
January 2019: 9,647
Market Intelligence and Insights
A selection of recent marketing intelligence from around the industry…
In January 2019, the US travel market recorded its 109 months of growth. The US Travel Leading Travel Index (LTI) continues to predict growth in domestic leisure travel in the US through the first half of 2019. Detail for the January report can be found here.
Hotels.com reports that millennial travelers are easily exhausted when it comes to their travel. To learn more about “scroll fatigue”, click here.
Google introduced a new service – Google hotels – that has hotels and the tourism distribution companies anticipating additional disruption. To learn more, click here.
US travel sector remains the largest in the world. We contribute $1.6 trillion to GDP. For all the numbers from the World Travel and Tourism Council – click here
Facebook and Instagram will continue to be tools of choice for travel marketers. To learn why – click here