Key Travel Indicators
Industry Barometer
Fall has begun, and although we may have a few more warm days in the year, the harvest season is upon us. Tourism indicators remain strong for the remainder of the year. Hotel and airport performance continues strong and industry confidence remains positive for the remainder of the year.
Fall is a great time to get out and about in Indiana. For me, Corn mazes, apple-picking and harvest festivals are all highlights of the year. I encourage you to take time to get out and enjoy this great state in the coming months.
Safe travels!
Dr. Jonathon Day
Purdue Hospitality and Tourism Research Center
Industry Sentiment As of Summer 2019 (July-August)
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Right Now
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Next Quarter
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Upcoming 12 Months
Economic Indicators
INDIANA LEADING
ECONOMIC INDICATORS
July 2019
1.04
GAS PRICES
(Avg. price per gallon)
August 2018 $2.81
August 2019 $2.60
Industry Sectors
HOTELS
Occupancy Rate
August 2018: 68.1%
August 2019: 67.2%
Revenue per Available Room (RevPAR)
August 2018: $70.74
August 2019: $69.07
AIR TRAFFIC
Domestic Passengers
July 2018: 854,399
July 2019: 870,566
International Passengers
July 2018: 20,978
July 2019: 22,113
Market Intelligence and Insights
A selection of recent marketing intelligence from around the industry…
US Travel’s Travel Trends Index predicts continued growth through the remainder of the year. For the July report – click here
Reinforcing evidence of an emerging trend, new research shows younger consumers are more spontaneous and less bothered by price. For details, click here
American’s seeking culturally immersive experiences, another important trend in the market, was reinforced with new research this month. For details, click here
Facebook remains an important marketing tool for most tourism businesses so keeping in front of best practices in Facebook marketing is important. For information on Facebook marketing, click here and here