Key Travel Indicators
The snow is falling as I write this introduction to our February indicators, and my part of Indiana looks beautiful with a light blanket of snow. As we enjoy the last weeks of Winter, the fundamentals remain solid and expectations for future tourism growth are strong. Even so, the Covad19 virus is adding some uncertainty to 2020. While it’s unclear what impact , if any, the new virus will have on domestic travel, we’ll keep tracking trends as the year progresses.
In the meantime, make sure you experience Indiana winter while you can; spring is just around the corner!
Dr. Jonathon Day
Purdue Hospitality and Tourism Research Center
Industry Sentiment As of Summer 2019 (July-August)
Upcoming 12 Months
(Avg. price per gallon)
February 2019 $2.24
February 2020 $2.37
January 2019: 46.5%
January 2020: 44.9%
Revenue per Available Room (RevPAR)
January 2019: $43.60
January 2020: $41.45
November 2018: 777,939
November 2019: 750,205
November 2018: 9,852
November 2019: 9,477
Market Intelligence and Insights
A selection of recent marketing intelligence from around the industry…
US Travel’s Travel Trends Index predicts moderate growth through June 2020. For the December report – click here
Coronavirus will be on our radar for the coming months. Both US Travel and the UNWTO have statements and resources on the impact on tourism.
Destination Stewardship is one of the key trends of 2020. Skift’s megatrends notes “Tourism’s New Competitive Advantage is Protecting Destinations”.
What’s shaping travel marketing in 2020? A new report from Sojern finds social media and an always-on approach to marketing are on top of the list.
Ever feel like your thoughts always come back to your next trip away? New research from google confirms it is true that we are always thinking about travel and provides insights on how tourism marketers can take advantage of the urge to wander. Click here