Key Travel Indicators
It is with a sigh of relief that we leave 2020, the most challenging year for the hospitality and tourism industry. Fortunately, there are signs of recovery in 2021. It is a good sign to see traffic through Indianapolis increasing. There is pent up demand for tourism after a year of restricted travel, and optimism that the vaccine will allow a return to a new normal.
In the meantime, I encourage you to support local restaurants and attractions. It is still possible to safely explore Indiana and winter is a beautiful time to enjoy the state.
Best wishes for happiness, good health, and prosperity in 2021!
Dr. Jonathon Day
Purdue Hospitality and Tourism Research Center
Industry Sentiment As of Summer 2019 (July-August)
Upcoming 12 Months
Data Suspended During Pandemic.
(Avg. price per gallon)
December 2019 $2.48
December 2020 $2.13
November 2019: 55.4%
November 2020: 38.5%
Revenue per Available Room (RevPAR)
November 2019: $55.53
November 2020: $29.32
November 2019: 754,254
November 2020: 306,794
November 2019: 9,644
November 2020: 392
Market Intelligence and Insights
A selection of recent marketing intelligence from around the industry…
The Indiana Destination Development Corporation has identified a wide variety of resources for tourism businesses during the COVID-19 shutdown. Get the resources here
Keeping up to date on market trends is important. Several Market Research companies are tracking consumer responses to the pandemic. Resources include:
Longwoods International (Wave 26)
The 2020 Holiday travel season is coming to an end with many Americans heeding warnings to limit travel. AAA projects travel to be down by 34 million travelers, off by at least 29%.
Many of the changes in hospitality and tourism are expected to continue into 2021. This article suggests what we may expect – click here.
Several new studies show pent-up demand for travel. Here is the latest study from Expedia Marketing Group – click here.
As marketing ramps up, I think you’ll find this article from Google on how to stay on top of market trends useful. Click here.