Key Travel Indicators
Fall is here and tourism continues to do well across the state. As I’ve mentioned before, we are watching the uptick in gas prices, and a softening on hotel occupancy and revenue (RevPAR) growth. Nevertheless, optimism remains high, the economy is doing well and most of the travel indicators are positive.
As I mentioned last month, this is a great time to travel in Indiana – with Harvest festivals, fruit picking and corn mazes. Make sure you take some time to enjoy!
Dr. Jonathon Day
Purdue Hospitality and Tourism Research Center
Industry Sentiment As of Spring 2018 (March-May)
Upcoming 12 Months
(Avg. price per gallon)
October 2017 $2.49
October 2018 $2.80
September 2017: 68.0%
September 2018: 65.7%
Revenue per Available Room (RevPAR)
September 2017: $71.97
September 2018: $70.15
August 2017: 706,892
August 2018: 770,842
August 2017: 6,722
August 2018: 16,678
Market Intelligence and Insights
A selection of recent marketing intelligence from around the industry…
The US travel market has recorded 104 months of growth. The US Travel Leading Travel Index (LTI) continues to predict growth in domestic leisure travel in the US. Detail for the July report can be found here.
Interactive content is the most effective marketing tool for travel brands according to a report from kaizen. Headlines with questions work better than statements too. For more detail – click here
There is no doubt that mobile aps are changing the way people travel. This article provides some important insight into this phenomenon.
Feeling ready for a break ? More than half of Americans haven’t had a week-long vacation in years according to new research from Allianz Global Assistance. Sounds like a great reason to encourage customers to take vacation. For more on the story, click here
Chinese travelers have been an important driver of international business to the United States. New research shows that independent Chinese travelers are closing the gap on tour group. This is great news for Indiana as more Chinese leave the traditional group destinations and explore Honest to Goodness Indiana, USA. For more details click here.