News & Resources for the Indiana Tourism Industry

Add a Discount for Visit Indiana Week 2020

Visit Indiana Week is an annual celebration of all of the wonderful things to see and do in the Hoosier State. To celebrate, businesses and attractions around Indiana are offering discounted or free admission on one or more of the themed days during the week. IOTD hopes to build on our 2019 week of promotions, which generated over 2.5 million impressions!

To kick things off on May 3, DNR will once again offer free admission to its 51 properties for “State Parks Sunday”. May 4th will be “Main Street Monday”—as we look to celebrate the small businesses that make our downtowns successful. We'll encourage travelers to partake in The 20 IN 20 by visiting one of the featured attractions on "The 20 IN 20 Tuesday" on May 5. We will also unveil two lists on this Tuesday! On “Wine & Dine Wednesday” (May 6) we are urging visitors to enjoy the flavors of the Hoosier State with a day celebrating restaurants, wineries, breweries and more! On May 7th, take in a day of learning as we celebrate Historic Sites, Museums and more on "Throwback Thursday". On May 8, we will invite everyone to enjoy a slice on "Pie Friday", featuring dessert pies, pizza or even pot pie! And we round out the week with “Seek and Explore Saturday”, hoping travelers will seek an adventure on May 9!

Find below the full schedule and instructions on how your business/attraction can participate!

May 3 - State Parks Sunday
May 4 - Main Street Monday
May 5 - The 20 IN 20 Tuesday
May 6 - Wine & Dine Wednesday
May 7 - Throwback Thursday
May 8 - Pie Friday
May 9 - Seek & Explore Saturday

Step 1: Create a Free Discount Listing on AdPortal

  • Login to AdPortal (or create a new account)
  • Click Create New Ad and then select Free Discount LIsting under the heading
  • Complete the listing form, making sure to select Visit Indiana Week as your Listing category.
    • Make sure to include a link to your website or the website of the participating business so that readers can get more information.
  • Create more listings!
  • Complete the checkout process in the top right corner.
  • Have a business that is always free and doesn't require a discount? Create a "Free Online Listing".
  • Already have a listing on our site for your free attraction? Send us an email and we'll make sure it is included in our promotions.

Step 2: Upload an image or images to help us promote the participating attraction or business

  • Upload images here
    • Please make sure to label the image files by having the name of the business included in the file name.

Step 3: Promote #VisitIndianaWeek on Social Media and Your Other Channels!

  • Download the Visit Indiana Week Social Toolkit (Coming Soon)
    • Feel free to customize our sample posts, but please be sure to use the hashtag #HoosIN?
    • Feel free to use the custom logos and graphics available at the link in the toolkit.